Whimmark.
A fishing-community experience linking catch logs, trips and social discovery.
Product overview
Whimmark is a fishing and social mobile product designed for people who want to document and share their time on the water.
Its product direction connects personal catch records, moments and an outdoor community. A useful experience makes capturing information quick when the user is away from a desk.
Experience direction
This portfolio profile focuses on the product’s user experience and category. Detailed feature specifications are intentionally not substituted from similarly named applications.
Design and engineering priorities
Thoughtful software design means understanding the context around every interaction, including how people get started, recover from mistakes and continue their work.
- Recording a catch while outdoors with poor connectivity
- Privacy choices around precise fishing locations
- Making rich catch records quick to enter
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